The number
of available apps in Google Play Store has surpassed 2.8 million as of March 2017. On the other hand,
there are 2.2 million apps available on the Apple App Store as of January 2017.
From the data, it is clear that the competition is fierce.
“I developed the app, people will download it”
is not how the app world works. In reality, when you are launching an app, you
are competing in the sea of thousands of apps and reaching your user across the
app sea is not an easy go. That’s why we strongly recommend you to focus on the
app acquisition strategy prior to your app launch.
As one of
the best mobile app developmentcompanies, we have been dealing with apps over decades, and have
successfully promoted and launched several apps in both Apple and Android
market. Of course, we know what works well and what not.
Here we’ve
figured out the top 10 tips to promote your app:
1.
Website : Before launching your app, announce
it to your existing and potential users through your website. Post relative
contents and prominently feature your app advertisements to draw the eyes of
the picky website users.
2.
Social Media : Social networks like Facebook, Twitter, Linkedin, and
Instagram are the most effective platforms to promote your app. You can reach a
wider segment of the audience using two ways of promotions: Organic and Paid.
3.
App Store Optimization : ASO is a not new or rocket science
for mobile app development in India. Everyone knows how important it is
to get their app ranked in the app store. Getting your app discovered in the
saturated market needs constant tweaking and updates.
4.
Search Ads : Search Ads are fairly new with the
latest iOS 10 update, which is basically a paid form of advertisement in the
App Store. Developers can bid for the relevant keywords and when searched by
the user, their app will appear first in the search ads.
5.
Public Release : Press Release can go a long way in
creating credibility and popularity for your app. Guest blogging, interviews
with tech bloggers and local newspapers are a few things to consider when
promoting your app.
6.
Product Video : App Promo videos are a great way to
create the buzz among people and press. Make it creative, simple and easy to
understand.
7.
Celebrity Endorsement : If paying an A-list celebrity seems
impossible, reach out to a popular personality in your niche or tech world.
Having them promote your app will gain more attention from the people and
press.
8.
Traditional Advertising : Consider your app as a traditional
product launch and promote it. If you are a startup or a retail brand with a
physical location, advertise your app promotion throughout the store.
9.
Word of Mouth : Buzz words are the most powerful
tool of all forms of marketing. If your app is not worth using, be prepared to
fail. On contrary, if the users find it amazing, they will spread the word to
their family and friends.
10. Promotional
Price : While the
odds of production cost and maintaining the application comes into
consideration when determining the price for your app. It is entirely based on
how much your user is willing to pay for that matter.
Remember,
the quality of your app users determines your app success more than the
quantity. Understand your target audience and then proceed with the market
strategy accordingly. If you are expecting a big launch sooner, don’t forget to
add these 10 tips to your checklist. Follow these tips and thank us later!
